There are many thoughts on generating ideas including some well know quotes:
Great minds discuss ideas; average minds discuss events; small minds discuss people.
The difficulty lies not so much in developing new ideas as in escaping from old ones.
Capital isn’t that important in business. Experience isn’t that important. You can get both of these things. What is important is ideas.
It's not about ideas. it's about making ideas happen.
The best way to have a good idea is to have a lot of ideas.
So in general views on ideas can be grouped as follows:
(1) They are hard to come up with
(2) They are easy to come up with, but hard to implement
So whatever your thoughts are, I have come across a site that can assist in this process - http://answerthepublic.com/ have a look and let me know your thoughts.
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