Google Plus - the way forward?

Chris Brogan is a chap that I admire and have been following for a good while now, he is an Author and pioneer consultant in all things social media, website and technology. He has published a piece in his blog that I would suggest everyone who has an interest in such matters reads. I have publised a snippet of it here:


"If you’re curious about Google+, the new social network platform from Google, you’re not alone. I’ve logged several hours already on the platform, experimenting, testing, and observing. It sparks my attention from several angles: marketing, technology, community, media, mobile, advertising, and more. To that end, I wrote down 50 things to think about with regards to Google+, in no particular order:

The purpose of this list is to get you thinking about a bunch of different possibilities. You’re welcome to dispute them all, but that really wouldn’t be the point. Instead, make your own similar post and link back. People can compare


Google+ is built to take you away from either Facebook or Twitter (or both), and it could do it, in time.

If it seems like FriendFeed, and thus you worry it might burn out, know that Newt Gingrich has already joined.

With a G+ account, you get unlimited photo storage on Picasa. (Flickr feel threatened? FB photos?)

With Circles (how one groups people), you control privacy in a way that makes clear and obvious sense.

Your “about” section is rich, robust, allows links, photos, QR codes, and more. Marketers rejoice.

If Google+ starts influencing Page Rank (meaning, if a link shared on G+ is weighted more than others), it’s game on for SEO/SEM.

If Google Music integrates into this platform the way YouTube is now, it’s a powerful entertainment media platform instantly.

The Android integration for G+ is strong already in these early days. If the platform does take off in a big way, this could shift mobile OS choices, and spending. (very speculative, I admit)

You don’t need Quora, if you can ask detailed questions in G+ and share them with specific Circles, etc.

The live video chat feature is a powerful addition to collaboration and workshifting scenarios."

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