A personal perspective of social media by a Self Proclaimed “Moderate Social Networker

I have heard over the years people say Facebook is for fools, Twitter is for twits and Linkedin is for losers.

What I say is forget about what you have said in the past – even if it something your were adamant you would never do, break your rule.

I tell you from a personal perspective you are missing out on the online community and conversations, you are missing out on further progressing your relationship with your friends, relatives and colleagues and also missing out on developing new relationships.

You are missing out on the education and self-development opportunities that are presented as well as potential business or career progression opportunities. You are just missing out!

Allow yourself to change your view and be comfortable with changing it.


Safaraz Ali (Saf)

Social Selling – The Future of Selling

We all need to be open to looking for opportunities
We all need to be comfortable with Sales
We need to understand that this is our the lifeblood of our business
What do we need to do?

We need to embrace Social Selling!

Some background first….
Social selling has changed the way we buy. Social selling is a journey rather than a product.
People will go online to search what they will buy. In most cases the customer would have researched about the product/service and would know much more about it than ever before.
What does this mean for Sales people and what should we do?
A 2015 Forrester report which is the most conservative states that 22% of B2B sales people will be finished by 2020, other estimates even suggest that this figure could be as much as 80%.
B2B business is already being conducted and will be further conducted by your previously non-traditional sales people. Buyers and anyone who is in a position of being a Buyer generally avoid traditional salespeople and other key people in the business are now getting in most of the sales – starting off from the MD/CEO / OD/COO/ FD/CFO to all levels of Managers and 1st line of Team leaders.
Now, Social media and use of social media is being encouraged so that relationships can be formed, trust can be developed and business to be had as well as a tool for learning and information.



Old School Thinking: Sales People Sell
Now: Everyone sells and non-traditional people sell more without selling

Old School Thinking: Prevent access to social media as it’s a time killer
Now: Get C Level as well all Levels of Managers on there and embrace it first and then utilise it and get better at it.

So what should you do?
Set yourself up and look at personal branding. LinkedIn is Key here - In the past, people tend to have their LinkedIn profile just to get the next job or more to do with job hunting.
Nowadays a LinkedIn profile is about educating, sharing and also connecting as well as networking. It’s not about Job Hunting. It works best with other forms of communication – meeting/Telephone call an
Have a buyer-centric profile. If there was a buyer out there, they would be interested in what you’re saying. You need to have a photo and an output of what your product does.
Whether you’re Quality or Operations, say what you do. An output of what you’re doing for your customers.
When you’re online, be authentic. People want to deal with individuals not corporate suits.
You want to build trust and rapport. There’s nothing wrong with talking personal – it states who you are.
In Sales, you either win a deal or you lose a deal. You can get competitive advances by having a good LinkedIn profile.
From a B2B perspective -certainly from an enterprising level, for me- LinkedIn is the most important social network.

Please feel free to share your thoughts with me.

Saf
Safaraz Ali
Uk.linkedin.com/in/Safaraz

Step up your Game

You’ve had the big eureka moment but how do you transfer all that greatness in your head into reality? Many business owners are teeming with great ideas that could drastically improve business but they simply don’t have the expertise or the funds to develop their ideas further. If you want your idea to be a game-changer, then do not be afraid seek help.

The UK has rapidly changed into an ideas economy. We manufacture in a different way and SMEs are at the heart of this. SMEs are crucial in the development of the UK’s economy. We can’t afford to sit on our ideas and let them go unnoticed. They need to be developed and implemented, not just for the good of your business, but in order to contribute to an improving economy. SMEs need to stick together, taking advice from each other and looking out for each other’s interests, for the good of the whole economy.

So how can you grab your opportunity to step up your game? There are two main issues that businesses come across – funding and expertise. This post will explore the ways you can overcome these hurdles.

Funding

I have recent experience of one particular funding scheme. Pathway is now collaborating with Pera Technology on a record breaking new product development fund to support innovation in European SMEs. The scheme, promoted by Pathway Group and backed by Pera Technology, is part of the EU Horizon 2020 initiative which has committed a massive €82 billion to furthering research and innovation in organisations with a particular focus on SMEs over the next 5 years. Individual businesses will be able to claim up to €3 million for new product development, so it is a wonderful opportunity to turn an idea into reality.

The funding scheme is much easier to access than previous budgets, and UK SMEs have been particularly successful in accessing it. SMEs have been identified by the European Commission and national governments within the EU as the source of future economic growth, so funding is more of a priority than ever.

A funding scheme could be the boost your business needs to take things to the next level. The EU Horizon 2020 initiative is not the only scheme available, of course. There are many options, and it all depends what you wish to achieve from funding. If you want to explore your options, checking out other people’s experiences here is a great place to start.

Expertise

Funding may not be your main issue. A lack of knowledge could also be holding you back. There are plenty of places you can turn to for advice online, such as www.smallbusiness.co.uk. You can become a member of The Guardian’s Small Business Network for free (https://register.theguardian.com/small-business/) to receive regular expert advice. Joining a Local Growth Hub can also be very beneficial (http://www.lepnetwork.net/about-leps/the-network-of-leps/). Local Growth Hubs bring together public and private sector partners to promote, co-ordinate and deliver local business support and provide a mechanism for integrating national and local business support so it is easy for businesses to access.

If that doesn’t quite cut it, you may wish to consider getting an expert in to assess your business and discuss your ideas. For example, you may have an idea to improve your business’s online presence but aren’t entirely sure how to execute it. Expert advice from a digital marketer could make all the difference. Investing in expertise from consultants will pay off in your business development in the long run. Pathway Group can offer advice and guidance to help you get on in business.

Don’t miss your chance to contribute to the UK’s ever-growing ideas economy. Your next light-bulb moment could take your business from good to great.

Share your thoughts with me by via twitter: @SafarazAli

Giving an Internship - Why Bother?

It’s tough for young people entering the working world. They often find themselves in the Catch 22 of needing experience to get a job, but not being able to get a job to gain the experience! Why should you help? Interns and volunteers are a burden, right? Plus, you’ve heard horror stories like this. But have you ever considered an intern could be doing you and your business a favour? It may be a great boost for their CV but it can also be a boost for business. So what are the benefits your business could reap from running internships or traineeships?


Manage your workflow more effectively and increase productivity

Simply put, more hands mean more productivity. Your employees will benefit from the extra help, allowing them to be more productive.


Try before you buy

Just because a candidate shines in an interview doesn’t mean they will be perfect for your team. Running an internship programme gives you a chance to assess how someone fits in with the way your business operates and how they get on with other members of the team, before you commit to hiring them full time. It’s also a chance for an intern to try your business out.


Build your business’s future

You will often find after ‘trying out’ an intern that they are a great asset to your business and you wish to keep them on as a full-time paid employee, making your recruitment process a lot more efficient.



Bring in new ideas

Young people have a fresh take on things, are technologically advanced and are full of innovative ideas that may give your business the refresh you didn’t even realise you needed. Invite interns to team discussions and value their contributions. It’s a chance for them to partake in business brainstorming, and for you to possibly gain a brand new perspective.


Give something back

Your business probably relies on the local community in some way so why not give something back to them? By taking students or graduates on as interns, you are giving a boost to the local educational system. Your business will gain a great reputation for lending a hand to young people trying to get on the career ladder.


Introduce your team to management

Interns and volunteers need training and guidance, which is where your staff come in. It presents the perfect opportunity for staff to hone their management skills and get better at what they do, which is of course good news for business.


Whilst the advantages are great, you must keep in mind that by hiring an intern you are committing to training and developing them – it is not just an excuse for free labour. If you or your employees cannot dedicate time to guide and mentor an intern, then you should reconsider. You will not reap the benefits if you cannot spend the time training. Remember, in the long run, interns should save you time as they can help to effectively manage your workflow by taking on those extra tasks you never quite get round to doing properly. With your mentoring and guidance, interns will help grow your business and accomplish your future.


Has your business had experience with interns? I would like to hear your thoughts.


Kindly provide your views and comments and if you would like to read my future posts then please also consider subscribing.


Safaraz

I Get By With A Little Help From My Friends - Forming Strategic Alliances & Joint Ventures

I have found strategic alliances to be very beneficial over the years. For example, Pathway has a strategic alliance with a number of Accountants which is great for both sides. Both businesses work with small business owners which need and we refer them to one another, each gaining a bigger client base and more recommendations.

Your business may use a strategic alliance to:

• Share resources and information. Your businesses may be in the same field but you are likely to have expertise in different areas. Both businesses will grow stronger through sharing knowledge and learning from one another.

• Increase access to innovation and new technology. Another business may introduce you to a tool that totally changes how your business functions, which you may never have discovered without them.

• Reduce competition. By joining forces with a like-minded business, you will not only immediately lose them as a direct competitor, but you will also be creating a competitive advantage over other similar businesses by the pooling of both businesses’ resources and skills.


How do you know who to form a strategic alliance with, and how can you ensure success?

It can be difficult to let new people into your business world after doing things in a certain way for however long. How do you know who to trust? If you’re thinking about linking up with another business, check out these tips:

Select your partners carefully
Look for peers who are like-minded and share your ethics. You can make contacts in many places; at networking events, online groups or social networking, and even with or via your Advisers: Business Coach, Bank Manager, Solicitor, or Accountant.

Be clear about your expectations and desired outcome
Identify the kind of alliance you want and of course it needs to be a win-win. Can you both commit equally to the project? It would be wise to negotiate a formal contractual arrangement for further peace of mind.

Keep communicating
You will need to stay in regular contact to maintain a strong and successful alliance. Many business relationships fail because of faulty assumptions and poor communication. Make sure all communications are documented and don’t just assume your partner understands everything without explanation and rationale.

Set specific timelines
Set trial timeframes to get an idea of your partner’s work ethic, management style, attention to detail, and true commitment. It’s important to test the waters before fully committing.

And if things do go wrong…

Be sure to establish an exit clause when setting up an alliance. Decide upfront on an exit strategy that will suit you both should the alliance fail. Don’t be afraid to brainstorm possible best and worst case scenarios.

So do your research to make sure it’s the right strategy for your business, and target a strategic and motivated alliance partner. It may be tough but the benefits for your business, and your partner’s business, could be endless. By sharing resources, costs and risks, your strategic alliance may catapult your growth in a way you might never achieve on your own.


Kindly provide your views and comments and kindly connect via twitter: @SafarazAli
Regards,

Safaraz

Driving your business forward with a business dashbard

Imagine your business is your car for a moment. Would you get in your car and start a journey without a functioning dashboard? How would you know when your petrol was low and needed topping up? You would check the dashboard, just as you would check a business dashboard to assess the level of cash flow. What about speed? You can easily judge how fast your car is travelling from a glance at the dashboard, but are you aware of the pace your business is travelling at? The data on your business dashboard will tell you if your business is progressing as quickly as you’d like it to, and if it’s headed in the right direction. It’s a basic principle - you need the correct tools and knowledge to run both a car and a business effectively.

What is a business dashboard?

A  business dashboard is an information management tool that is used to track key data points relevant to your business. Through the use of data visualisations, a business dashboard will simplify complex data sets to provide users with at-a-glance awareness of current performance.

The benefits of using a business dashboard

Saving Time: Having all the data you need in one place will save precious hours searching for the info you need. Business dashboards can automatically run reports, saving you from compiling all the data yourself!

Visibility: Great visibility and insight, and knowing exactly what’s going on in all aspects of your business, allows for better management. Allowing your staff to see how the business is performing will also push them in the right direction. They can see where they need to improve and what they are already doing well.

Improvements: Business dashboards allow you to measure your performance throughout your organisation and thus improve it. You can easily see where you’re doing well and where you’re lagging behind and need to improve.

Check If Your Business Plan Is Working: As a business owner, it’s more than likely you, and your employees, follow a business plan. How can you be sure you’re sticking to this plan and achieving your expectations from it? Business dashboards automatically show your goals from your business plan versus your actual, real-time results.

Employee Performance Improvements: When employees know their performance is being judged in a dashboard, and can see their results, they innately start to improve their work. There will be no hiding!

Who does it well?

Call centres are a great example of businesses that use business dashboards effectively. They can monitor a variety of KPIs, including call abandon rates, average speed of answer, first call resolution, average handle time, and much more. All businesses should be target-driven, so why deny yourself easy access to how your targets are being achieved?

I use this throughout with any project and any business however I am most proud of our dahboard for our industrial kitchen cleaning company ‘Pathway Cleaning’ and have found it to be extremely beneficial. We judge new business and assess the business’s efficiency from our dashboard. From my personal experience, I would highly recommend using a business dashboard in your business if you want to travel onwards.

Share your thoughts with me by commenting below. If you would like to read my future posts then please click 'Follow' at the top of this article and kindly connect via twitter: @SafarazAli

Mind the gap and treat your staff equally

If you’ve been paying attention to the news recently, you will have noticed a lot of talk about the gender pay gap(GPG). David Cameron has made a pledge to push forward with plans to eliminate the gap ‘within a generation’. Within the next 12 months, the government plan to introduce a policy that requires firms with more than 250 employees to publish the average pay of male and female employees. The hope is that employers javascript:;will feel pressure to change and pay their staff equally if the discrepancies are available for public judgement.

The GPG seems like a very out-dated concept in 2015 and many refuse to believe it still actually exists. However, the statistics speak for themselves. In 2014, the European Commission revealed their research on the GPG in the EU. They found that although women make up 60% of university graduates in the EU, they will earn, on average, 16% less than men per hour.

There are many complex factors behind the GPG; discrimination, work in different sectors, and traditional gendered family roles, for example. So how can you work around these factors to eliminate the GPG in your business, and why is this so important to your business’ success?

Strategies to address the GPG will understandably vary substantially from business to business, depending on factors such as industry and size, but there are some general tips a small business could follow.

Ensuring women are represented at all levels of management is a good start in wiping out the GPG. By this, I don’t mean kicking out all the men and filling every senior position with a woman! Simply ensuring all managers are fully committed to reflecting your business’s equal values and representing your staff’s best interests by providing them with training in this area can help. And of course, having a mix of genders at senior level where possible is a positive.

A review of your pay structures and recruitment methods may also be necessary. Does your current system ensure equity across all salary levels and work types? If not, then work towards amending this. Does a potential gender bias exist in your recruitment and selection process? Try to create a balance between both genders when you interview candidates. The same applies for promotions and pay rises. Ensure both genders have equal access to furthering their career, regardless of their current position in the company.

As I mentioned, strategies will vary depending on your business, but following tips such as this and making a conscious effort to change organisational culture if necessary can go a long way to reducing the GPG within your business, which will in turn have a flow-on effect to the broader economy. The government also hope to offer free software to all UK companies, which will enable businesses to calculate their GPG easily, and identify issues that may be preventing women from rising up in the business.

As well as helping to create a more equal society, closing the GPG makes good business sense. It pretty much goes without saying that if you treat your staff equally, they will be happier working for you. Employees are more likely to stay with an employer where they consider that remuneration is fair. Treating your employees equally will create a positive work environment and gain the confidence of your workforce. A happier workforce equals a more productive and competitive workforce, loyal to the business and keen to contribute to its success. Organisations that pay employees fairly, regardless of gender, will have access to a broader talent pool and be better able to retain talent. Gender equality in your business is also essential for your public image. A better public image means a wider and more satisfied customer base. You know it makes sense for your business!

Finally, and crucially, research points to a significant increase in success of businesses when there is a gender balanced team leading and running the business. The varied and valuable input from different genders, ethnicities and backgrounds creates a business much more in line with the society we live in.

Share your thoughts with me by commenting below. kindly also connect via twitter: @SafarazAli

How to Build Your Business With Content Marketing by Marcus Sheridan

Kiyosaki talks about the 4 types of people and Winning

Start engaging and don't just be a follower anymore:

The way ahead is to overhaul the traditional social media thinking, this involves a complete change in habit from being a Consumer which is basically a follower and observer that consists of searching and reading to being engaging that is finding and sharing, reading & sharing, thinking & sharing.

It’s all now about embedding sharing in your routine; even if it’s useful content to one person in your network; it might be the one which make a huge difference.
Being busy is an excuse, make it habitual and start sharing today.